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Before making a diamond purchase one must know the 4 C's first; carat weight, diamond clarity, diamond color and diamond cut (not shape). Other advanced characteristics of diamonds include diamond fluorescence and diamond enhancements. By understanding what all the diamond characteristics are and what to ask when purchasing a diamond, you are much more empowered when it comes time to make your diamond investment.

When purchasing diamonds either for your engagement ring, diamond stud earrings, tennis bracelets or other jewelry, make sure the diamonds you select best suit that type of jewelry application. Visit our engagement rings section to see some of the most popular ring setting designs. Some diamond qualities are best suited for engagement rings while others are best suited for diamond stud earrings. For more help, see our Diamond Applications Guide.